People like us
Seth Godin has a great post today about cliques forming communities, and communities creating social norms (like handshakes) that help us determine where we fit.
People like us like people like us.
He’s writing about online interaction, but it transfers easily to the realm of physical community.
To paraphrase Seth…If you’re not attracting the people you want to be attracting to your communities, perhaps you’re not acting the way they do.
I’m not talking about cliques in a divisive, Sneetches sort of way (and neither is Seth). I’m talking about wanting to belong to something that matters to me. I’m talking about your values, what you stand for, what it means to live in a community you’ve built—and the ways, big and small, that you signal all of this to the rest of us. In the way you design, the products and partners you choose, the way you engage (or don’t) with the local community, even the way you answer the phone.
Are you like me? Do I belong there? How can I tell?
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