The alchemy of art, science and business
PCBC’s new tagline, The Art, Science + Business of Housing, reflects the convergence of disciplines at their annual tradeshow: builders, the design community, the R&D engineers, the money guys (they’re always guys), the product manufacturers, etc., etc.
(PCBC is the parent company of The Vine.)
It also, I believe, speaks to something deeper, which prompted me to sketch (crudely) the diagram that you see here.
There’s a magical alchemy in the blending of art, science and business, and I think the key lies in balancing—and honoring—all three. Diminish art and you lack the aesthetic value that drives emotion and desire. Diminish science and you lack rigorous, analytical, objective inquiry. Diminish business and you lack a means of creating tangible, economic value.
It’s not easy to nurture all three within an organization, but for those that succeed, the results are amazing. Apple. IKEA. Nike. Pixar. GE.
I don’t pretend to know how or when our country’s housing funk gets resolved. (Here’s a promising place to start.)
But I’m convinced the solutions reside within the intersection of these circles.
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